Custer Marketing

  Social Media ROI: Your Guide to Measurable Success Zach Custer Hey there! It's Zach from   Custer Marketing .   Today, I am drinking one of my "go tos" a  Caramel Americano from   Frenchie Roast . If you are new to my blog, let me explain. Each time I sit down to write a post for you I am drinking some sort of coffee. It helps me to create the best content. I share that with you just as another way that we can connect. That being said, let's jump into a perspective that might just contradict what you know about social media. You might do a double-take at first, but hear me out because this insight could be a game-changer. Here's the deal:   true success on social media isn't encapsulated in the number of likes or followers you have.   Surprised? It's about creating authentic value that goes beyond digital applause. To create that value,  you need a strategy that's clear and focused. It should encompass well-defined goals, a deep understanding of...

  What Do Your Customers Really Want? Zach Custer Hey there! It's Zach from   Custer Marketing . Today, we're merging two critical areas: SEO and consumer psychology, to enhance your marketing strategy effectively.   Goldberry Roasting Company   has great cappuccinos, and I'm having a maple cappuccino today. Integrating SEO with Psychology SEO ensures your business ranks well in search results, connecting you with potential customers. Consumer psychology helps you understand what influences your customers' decisions, allowing you to tailor your marketing efforts. When combined, these strategies ensure your online presence is not only strong but also deeply resonates with your target audience. Creating Effective Customer Personas Understanding your audience is crucial. That's where customer personas come in, providing a detailed overview of your ideal customer's characteristics and preferences. To simplify this process, I recommend you check out this FREE resourc...

  Digital Tracking: Opt In or Out? Zach Custer Hey there! It's Zach from   Custer Marketing ! Today, I'm venturing into new coffee territory with a Pink Salted Maple Latte from 27 Club Coffee . And you read that right, the latte is actually pink! Sitting here, surrounded by the unique vibes and sipping on this colorful concoction, I want to discuss a topic that many people have asked me questions about. Today, I'll answer that question, peel back the curtain, and share with you some marketing insights. So what's the topic that is piquing interest? Tracking. We're talking about digital "tracking" and what it actually entails. If you're an iPhone user, you've undoubtedly encountered this recently: you download a new app, and just as you're about to dive in, up pops a message. It's asking if you want to allow this app to track your activities across other apps or websites. And if you are like the majority you said "No thanks, I prefer my ...

  E-A-T Your Way to SEO Success Zach Custer Hey there! Zach here from   Custer Marketing ! Today, I am sipping on a brown sugar cinnamon cappuccino from   Nickel and Bean . R eady for another topic on Search Engine Optimization? Now, SEO might seem a bit complex because truth be told, there are numerous elements that go into nailing it down. From keywords and backlinks to mobile optimization and site speed, the list can indeed get extensive. However, amidst all these factors, there's an acronym that stands out, something that's fundamental to your SEO strategy:   E-A-T . E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are crucial factors that search engines consider when assessing your website's content quality. But why are they so important, and how can you work on building these for your website? Expertise:   In today's digital world, being an expert in your field helps you stand out. It's about having in-depth knowledge and showcasin...

  Choosing the Right Social Media Platforms for Your Business Zach Custer Hey there! It's Zach from   Custer Marketing,   back with another deep dive into the digital world. Before we jump in I want to take a few seconds and tell you about a new experience I had today. As you may know, I write these posts while I am sipping on coffee from many different cafes and coffee shops around Ohio. I normally ask the barista/baristo what they recommend. So today I tried a Cortadito. If you don't know, a Cortadito is two espresso drinks combined. a Cortado and a Cubano. It was so delicious and you should definitely try one! I got mine from   Coco Cafe .    Enough of my rambling about my espresso. Today we're covering how to make smart, impactful choices in your social media strategy. Today, we're zeroing in on specific tactics for some of the major social platforms. Ready? Let's get to it. Choosing Your Arena: The Power of Precision In the vast, ever-shifting universe...