Custer Marketing

  Hey there! It's Zach from Custer Marketing ! I write these blogs to give you some ways that are proven to put you on the right track for success. Today, I want to pause and talk about success. Maybe you have been working for years and you have made a great impact in your industry and you feel like you are thriving, or maybe you are just starting out and success is still a dream that won't seem to come true any time soon. This applies to both of you. If you can grasp this principle, then you won't just coast you will keep propelling forward. The Success Stalemate Principle In the world of business, we all chase that sweet taste of success—the moment when all our hard work finally pays off, our brand starts to get noticed, and our bottom line shows improvement. But let me share a little secret with you: success is not a destination; it's a stepping stone on the path to even greater achievements. It's about understanding that what you call success today might need t...

  Hey there! It's Zach from   Custer Marketing ! Have you heard? Google is changing the search game— search results are about to get more exclusive , meaning the first page will soon showcase fewer websites. Imagine that: less room, more competition. But before we dive into strategies, let me share a personal story that perfectly illustrates the power of standing out. I'll never forget a lesson from my marketing professor back in my college days at Pensacola Christian College. Here's a story that's stuck with me through the years, and it's especially relevant right now with the shifts we're seeing in Google's search results. Picture this: Pensacola is known for its sudden rain showers. It was common to see a sea of umbrellas pop open between classes as students and professors alike tried to dodge the downpours. Most of these umbrellas on campus were your generic black or navy umbrellas ordered online from Amazon. See the issue? Accidental theft. My professor...