Custer Marketing

  Hey there! It's Zach from   Custer Marketing ! We have talked before about how amazing and powerful AI can be. I genuinely hope you've begun to use AI platforms and seen how they can simplify tasks and boost your business's efficiency.  The ability to produce content that mirrors your unique voice and aligns perfectly with your brand is amazing! But let me ask you something. You might be going through your website and updating all your content and using Ai to do so. But here is something you should think about.   Does Google like AI-generated content? Google's Golden Rule: Quality First In Google's eyes, quality content is informative, accurate, and offers value to the reader. It should be well-researched, well-written, and free from misleading information. The content should serve the user's intent and provide answers to their queries. AI Content: Not the Enemy Google has stated, "Our focus on the quality of content, rather than how content is produced, ...

  Hey there! It's Zach from   Custer Marketing ! Wondering how you can use your website's analytics to answer some of your most common questions? Imagine a small business named "Sarah's Sweet Delights." Sarah is ecstatic that her lifelong dream has come true. As her business expanded, she frequently wondered about her online visitors. Like many small business owners, she had specific questions regarding her website's performance. She had heard about analytics tools that could provide answers, but she didn't know where to begin. Today, I want to share with you how you can address the same questions Sarah had about her business. The I want to share with you is called Google Analytics 4 (GA4). What is GA4? GA4 is the latest offering from Google Analytics. In simple terms, it's like a digital detective, helping businesses like Sarah's understand their online visitors better. "How many people visit my website?" User Overview 🤔What it does: Pr...

  7 Steps to Harness the Power of User-Generated Content (UGC) for SEO Zach Custer Hey there! It's Zach from   Custer Marketing ! You know, when I first started diving into SEO, it felt like there was an endless list of strategies to try. But one that genuinely caught my attention and made a real difference was User-Generated Content (UGC). There's something about the genuine feedback and content from real users that search engines, and audiences, seem to love. So, I've put together seven insights – things I've learned and applied – to help you make the most of UGC for your SEO. Let's get into it and see how you can make this work for your brand. Understand the Value of UGC Before diving into the actionable steps, it's crucial to grasp the inherent value of UGC. It's not just content; it's a testament to your brand's impact on its audience. UGC can be in the form of reviews, comments, photos, videos, or even blog posts. Action Step:   Spend some time...