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Can Success Lead to Failure? The Success Stalemate Principle

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  Hey there! It's Zach from Custer Marketing ! I write these blogs to give you some ways that are proven to put you on the right track for success. Today, I want to pause and talk about success. Maybe you have been working for years and you have made a great impact in your industry and you feel like you are thriving, or maybe you are just starting out and success is still a dream that won't seem to come true any time soon. This applies to both of you. If you can grasp this principle, then you won't just coast you will keep propelling forward. The Success Stalemate Principle In the world of business, we all chase that sweet taste of success—the moment when all our hard work finally pays off, our brand starts to get noticed, and our bottom line shows improvement. But let me share a little secret with you: success is not a destination; it's a stepping stone on the path to even greater achievements. It's about understanding that what you call success today might need t...
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Is Your Business Ready for Google's Big Change?

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  Hey there! It's Zach from   Custer Marketing ! Have you heard? Google is changing the search game— search results are about to get more exclusive , meaning the first page will soon showcase fewer websites. Imagine that: less room, more competition. But before we dive into strategies, let me share a personal story that perfectly illustrates the power of standing out. I'll never forget a lesson from my marketing professor back in my college days at Pensacola Christian College. Here's a story that's stuck with me through the years, and it's especially relevant right now with the shifts we're seeing in Google's search results. Picture this: Pensacola is known for its sudden rain showers. It was common to see a sea of umbrellas pop open between classes as students and professors alike tried to dodge the downpours. Most of these umbrellas on campus were your generic black or navy umbrellas ordered online from Amazon. See the issue? Accidental theft. My professor...
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Location: Ohio, USA
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Does Google Like AI-generated Content?

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  Hey there! It's Zach from   Custer Marketing ! We have talked before about how amazing and powerful AI can be. I genuinely hope you've begun to use AI platforms and seen how they can simplify tasks and boost your business's efficiency.  The ability to produce content that mirrors your unique voice and aligns perfectly with your brand is amazing! But let me ask you something. You might be going through your website and updating all your content and using Ai to do so. But here is something you should think about.   Does Google like AI-generated content? Google's Golden Rule: Quality First In Google's eyes, quality content is informative, accurate, and offers value to the reader. It should be well-researched, well-written, and free from misleading information. The content should serve the user's intent and provide answers to their queries. AI Content: Not the Enemy Google has stated, "Our focus on the quality of content, rather than how content is produced, ...
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Location: Ohio, USA
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How to Answer Your Top Website Questions

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  Hey there! It's Zach from   Custer Marketing ! Wondering how you can use your website's analytics to answer some of your most common questions? Imagine a small business named "Sarah's Sweet Delights." Sarah is ecstatic that her lifelong dream has come true. As her business expanded, she frequently wondered about her online visitors. Like many small business owners, she had specific questions regarding her website's performance. She had heard about analytics tools that could provide answers, but she didn't know where to begin. Today, I want to share with you how you can address the same questions Sarah had about her business. The I want to share with you is called Google Analytics 4 (GA4). What is GA4? GA4 is the latest offering from Google Analytics. In simple terms, it's like a digital detective, helping businesses like Sarah's understand their online visitors better. "How many people visit my website?" User Overview 🤔What it does: Pr...
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Location: Ohio, USA
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